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Research papers

Create wear

From a GSM jacket to 'create wear', this paper gives an example of process innovation on wearable communication using methodologies that combine consumer insights, technology advances, trend analysis and user tests.The paper explores mixing techno...

Catalogue: ESOMAR Conference on Digital Futures 2005
Authors: Emeric Mourot, Laurent Ponthou
March 1, 2005
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Citation

Mourot and Ponthou (2005a, March 01). Create wear. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/create-wear